Retail

How COOP Leaders and Teams Built a More Conscious Collaboration Culture

Owned 100% by Estonian consumers, Coop Eesti Keskühistu is the country’s oldest and largest cooperative retail group.

Coop is one of Aeternum’s long-term development partners. Together, we support leaders and teams through practical training and supervision programmes — strengthening collaboration, supporting people’s growth and fostering shared purpose across the organisation.

2024–2025. we delivered an extensive development programme involving store managers, office and logistics teams, as well as regional leaders from the Tartu area.

Training Themes

  • Leading Conversations and Giving Feedback
  • Successful Change Implementation
  • Shared Goals and Moving Toward Them Together

Objective

To strengthen leaders’ ability to hold developmental one-to-one conversations and give constructive feedback, while supporting teams in building a shared mindset for implementing change and achieving common goals.

Outcomes

  • Participants developed practical skills for conducting effective conversations and delivering motivational feedback.
  • Increased awareness of emotional regulation and the fundamentals of calm, constructive communication.
  • Teams clarified their shared goals and identified collaborative ways to achieve them.
  • Leaders gained a clearer understanding of how to involve and support people during change.
  • A stronger sense of unity and collective responsibility emerged across the organisation.

Tools and Methods Used

  • A one-day leadership training
  • Group supervision sessions (4 × 3-hour meetings)
  • Small-group exercises, case discussions, role-plays, practical assignments, simulations, reflection work, self-analysis, vision-building techniques and “+1 steps” for applying change in everyday work

Feedback

“I learned so many useful communication tips.”

“The topic was very relevant, and the trainer’s real-life examples made it engaging and relatable.”

“Everything was interesting and well delivered. We discussed different situations, how to resolve them and how to reach common ground.”

“I’m very satisfied with the training. The trainer explained everything clearly and practically.”

“The training provided motivation, support, new knowledge and clarity about myself.”

“I gained many new ideas to improve my work.”

“I gained valuable insights on how to address employees and how to look after myself — to avoid burnout by using positivity and activity.”

“I learned so many useful communication tips.”

“The topic was very relevant, and the trainer’s real-life examples made it engaging and relatable.”

“Everything was interesting and well delivered. We discussed different situations, how to resolve them and how to reach common ground.”

“I’m very satisfied with the training. The trainer explained everything clearly and practically.”

“The training provided motivation, support, new knowledge and clarity about myself.”

“I gained many new ideas to improve my work.”

“I gained valuable insights on how to address employees and how to look after myself — to avoid burnout by using positivity and activity.”

Get in touch and we'll work together to create a solution that supports the development of your organisation.

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